Meet Retention Expert Robert Skrob
Robert is recognized as one of the best retention specialists in the world. He’s spoken and delivered workshops in five continents. His experience is unique in that it bridges the world of nonprofit associations and causes as well as for-profit membership and subscription companies.
Robert’s profound understanding of the member experience enables him to encourage member engagement and build relationships with members that last for years. In a world where obscene churn rates are all too common and even accepted, Mr. Skrob is able to transform customer relationships he calls “one night stands” into long-term memberships.
You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point.
The retention strategies explained in this book will help you get MORE of your members to the Retention Point so you can keep them longer and grow your recurring revenue.
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