3 Keys That Grow Subscriptions 400%
To help you break through subscription growth plateaus, Robert Skrob created the Be Unleavable Retention Fundamentals On-Demand Virtual Workshop
Meet Subscription Retention Expert Robert Skrob
As someone focused on growing membership revenue for 27 years, Robert learned early that new member marketing is a wasted expense until you’ve figured out how to engage and retain new subscribers.
Robert is recognized as one of the best member retention specialists in the world, he’s spoken and delivered workshops in five continents. His experience is unique in that it bridges the world of nonprofit associations and causes as well as for-profit membership and subscription companies.
Robert’s profound understanding of the member experience enables him to encourage member engagement and build relationships with members that last for years. In a world where obscene churn rates are all too common and even accepted, Mr. Skrob is able to transform customer relationships he calls “one night stands” into long-term memberships.
Your 3 steps to grow recurring subscription revenue and retain your members
1. Join and complete the Be Unleavable Retention Fundamentals Virtual Workshop at your own pace
2: Create a personalized plan with the help of expert instruction and assignments for every module
3. Be Unleavable: grow your recurring revenue, retain your members and unite your team
What Retention Fundamentals graduates are saying...
"Cancellation rate was cut down significantly."
Learn how to increase recurring revenue and retention in three one-hour lessons
Module 1: Clarity, Insight, and Coordination: A Two-Page Subscription Retention Plan
Whenever a subscription retention plan is involved, it’s usually a many page, bloated, confusing mess. Confusion generates too many conflicting opinions. Getting everyone on your team aligned around one simple plan is the key to fast action. It’s finally possible with this proven, two-page, Be Unleavable Subscription Retention Plan.
Module 2: Keep Members for Years Instead of Weeks by Delivering What They Really Want
More stuff is not what your members want. Most subscription marketers focus too much time and attention on what they deliver rather than on what their members really want. When you understand what your members are deeply in need of, they will not only stay but also tell their friends about you. This module reveals the 10 reasons most membership programs fail and how to avoid them.
Module 3: Break Through Plateaus and Triple Recurring Revenue Growth with the Member Journey Optimizer
Discover “quick win” opportunities to increase your recurring revenue. Optimizing each step in your new member journey is the fastest way to identifying your biggest membership growth opportunities. In this module, you’ll discover how to map, measure, and optimize like the best membership managers in the world.
Bonus Module: Membership Math™ Fundamentals
Membership reporting that provides the best management insights, the biggest optimization opportunities, and the most promising cash flow forecasts for higher company valuations is the key to optimizing subscription growth. It’s only possible, however, through the Membership Math™ bonus training.
“Tremendous Value for the small amount I paid”
I thought your series was of tremendous value for the small amount I paid. I got so much especially as someone new coming into the sub model world!
I especially value that you discussed the ascension model on the backend - so many of us are so focused on getting the customer in, but then we fail with keeping them engaged and loyal.
-Karin Srisilpanand Bokman, Trove + Company LLC
“Marketing approach changed for the better”
Before Robert, my marketing strategy looked like an untrained dog pulling at the leash, chasing every squirrel, sniffing every blade of grass, making life horrible for its owner. Then I watched Robert's videos. Once I saw the proper way to approach the subscription funnel my entire world changed. The parts of the subscription funnel that had frustrated me were actually easy to fix. That wild untrained dog pulling the arms out of its owners sockets got the equivalent of a no-pull harness. My marketing approach changed for the better, and my subscription funnel became enjoyable. Just like the dog owner that now looks forward to walking a dog that doesn't pull at the leash, I look forward to adding leads to the funnel!
Brian London, London Tourism Publications
“Rob did want to pass on his knowledge and help us improve”
Rob's presentations were very lively with a lot of examples and useful insights/recommendations backed by experience. The general feeling is Rob did want to pass on his knowledge and help us improve what we are doing.
Through explaining what the problem the subscription solves, creating a feeling of belonging to a community and fulfill excitement over time to engage the members, we are very confident results will shine and thrive.
Rob makes the difference. The feeling that the main objective of the course is genuinely to pass on knowledge and help us improve our subscription program...rather than selling something else.
-Laurent SICSI, RECURRISM LTD